ASAH’s journey into Mexico began during a pivotal moment in North American economic integration—the activation of the North American Free Trade Agreement (NAFTA) in 1994. Recognizing the vast potential this agreement unlocked for cross-border trade, manufacturing, and regional collaboration, ASAH strategically positioned itself to help companies navigate and capitalize on the emerging Mexican advantage.

What started as a forward-thinking move quickly evolved into a long-term commitment to fostering growth, connectivity, and innovation across industries. By establishing a presence in Mexico during the early days of NAFTA, ASAH became a trusted guide for businesses seeking to realign their supply chains, reduce risk, and increase competitiveness through nearshoring.

Over the years, we’ve built deep-rooted partnerships throughout the region, guided by a mission to deliver value to clients while contributing to the sustainable development of Mexican communities. Today, as global dynamics shift and nearshoring becomes more relevant than ever, ASAH stands at the forefront—drawing on decades of experience to shape the future of trade, manufacturing, and services between Mexico and the world.